Scars on the body make an ugly sight. Some do not mind, some may accept it but some just refuse to stomach it. Somewhere down the line each one of us would prefer to have a scarless body. I am sure everyone knows how acnes and their subsequent scars are a constant source of irritation to a teenager. Oh! How they would love to have a magic cure. Any cream, any pills are welcome. If you talk to them about cost , they would say “ forget costâ€. Although our beauty conscious soul is most sensitive to our face, make no mistake, a metro sexual is almost equally concerned of not having scars anywhere in the body.\The popularity of Scarless Surgery is precisely riding on this sentiment. The industry is hoping that surgeons are going to learn this new novel technique. Surgeons of course are tired of coping with the rapid progress in surgery. As if laparoscopic surgery was not enough, there are scarless surgery and robotics at the horizon already. All this learning is a source of great stress to the surgeons. What is the incentive in learning this new science of scarless surgery? Cosmesis. The question is, is improved cosmesis enough of an incentive for surgeons to switch from laparoscopic surgery to scarless surgery, or will increased costs and complex training dampen enthusiasm? Is it worth to invest time, money and effort into this space? The answer is simple. In the end, many believe consumer demand will be the biggest market driver for scarless surgery—one that could eventually overcome any resistance by the physicians to the technique. Numerous movies and television shows have glimpsed a future where surgeries are performed with a slender instrument, which is certainly not a scalpel. For example, fans of the original Star Trek series remember Leonard “Bones†McCoy, the resident starship physician who was able to perform a wide range of complicated procedures on patients while leaving no scars whatsoever. Although such a utopian vision of the future still exists only in the realm of science fiction, the concept of scarless surgery is no longer a mere fantasy but a reality, thanks to the rapidly advancing technology.On a practical level, scarless surgery is now available for those who want it. It is possible to perform cholecystectomy, appendicectomy, hernia repair and bariatric surgery amongst a long list of procedures with this technique. The extra technology translates into extra cost but then when we want all the comfort for ourselves, cost becomes a very secondary issue. Already awareness is building up regarding this technique thanks to our great friend called “Googleâ€. Earlier we were providing the options to patients between laparoscopic surgery and scarless surgery mostly to the body-conscious people such as actors, models and even doctors. Nowadays many patients walk in the clinic to enquire and even order regarding the procedure. We understand that more than anything this consumer demand is going to push the horizon of this Scarless Surgery even further. The patient ultimately has everything to gain.’,
